Brand Management 1 Essay Example | Topics and Well Written Essays - 1250 words

Brand Management 1 - Essay Example Doganis R. (2006) The airline business. London: Routledge. (http://books.google.co.in/books?id=UnVAfY8J6OcC&printsec=frontcover&dq=The+airline+business&hl=en&ei=GzjJTdXLAY_irAf5mJGhBQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CEsQ6AEwAA#v=onepage&q&f=false) Floor K. (2006) Branding a store: how to build successful retail brands in a changing marketplace. London: Kogan Page Publishers. (http://books.google.co.in/books?id=a_F2yzdi-AIC&printsec=frontcover&dq=%29+Branding+a+store:+how+to+build+successful+retail+brands+in+a+changing+%09%09%09%09marketplace&hl=en&ei=NzjJTeipJIzMrQeDtMSZBQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCsQ6AEwAA#v=onepage&q&f=false) Hax A C. (2009) The Delta Model: Reinventing Your Business Strategy. New York: Springer. (http://books.google.co.in/books?id=ROSTnjmTjxQC&printsec=frontcover&dq=The+Delta+Model:+Reinventing+Your+Business+Strategy&hl=en&ei=UjjJTZ_pGc2HrAfX5OyEBQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CDcQ6AEwAA#v=onepage&q&f=false) Heding T, Knudtzen C F and Bjerre M. (2009) Brand management: research, theory and practice. London: Taylor & Francis. (http://books.google.co.in/books?id=mu5KsLyPrDgC&printsec=frontcover&dq=Brand+management:+research,+theory+and+%09%09%09%09practice.&hl=en&ei=azjJTdPNEonyrQeP55mYBQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CD0Q6AEwAA#v=onepage&q&f=false) Holden R K and Burton M. (2008) Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table. New Jersey: John Wiley and Sons. (http://books.google.co.in/books?id=u8LfYM6aFnUC&printsec=frontcover&dq=Pricing+with+Confidence:+10+Ways+to+Stop+Leaving+%09%09%09Money+%09on+the+Table.&hl=en&ei=iTjJTff-NoXNrQel0cSABQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CDEQ6AEwAA#v=onepage&q&f=false) Kuhnle T. (2007) Customer Loyalty Program - Tourist Destination and Bonus Card System. Munich: GRIN Verlag.