Euthanasia Informative Essay

The Controversy of Euthanasia One of the biggest and most controversial topics throughout society today is the act of euthanasia in humans. In the medical field, euthanasia is commonly known as assisted suicide that is essentially for terminally ill patients only. When thinking about euthanasia, Americans tend to relate it towards the rights for animals, but in this specific example I will focus on the controversial topic of legalization on behalf of people who are professionally diagnosed with a life-threatening diseases. This will not include minorities under the age of eighteen or the elderly over the age of sixty.Thus when looking at the data in today’s society, euthanasia is clearly defined as taking action of ending a person’s life to relieve persistent and relentless pain. As of today, the majority of our nations population believes that euthanasia is immoral. Although euthanasia is illegal in the United States currently, some citizens argue in defense of dying p eaceful with dignity rather then suffer in a hospital bed for months on end. After several decades of consideration, euthanasia is extremely difficult task to break down due to both disagreements within the choice for and against this practice.For instance, the term ‘euthanasia’ comes from the Greek words eu meaning god, and thanatos meaning death (Manning 2). Euthanasia can also be referred to as ‘mercy killing’ or the practice of assisting someone the aid of death whether it may be legal or illegal, depending on a country's jurisdiction. In other countries it is legal, like Belgium, Norway, Sweden, and Albania. Most of the United Kingdom, since 2009, declared legalization in all hospitals for medical euthanasia under the condition that a patient is suffering from chronic pain along with an incurable disease (Mattlin).The specific classification of euthanasia within legal jurisdiction becomes more complex when looking at what is considered fair and what is unjust. During the 1300s suicide or helping an individual commit suicide was considered as a criminal act. The idea of ‘mercy killing’ was not supported by the superiority of rising Christianity. In the United States of America, the first law against assisted killing, known as ‘anti-euthanasia’ was passed in 1828, New York. Euthanasia, like induced abortion, had been a major subject for deliberation since then. Within several decades euthanasia as divided into two main subgenres known as active-voluntary and passive-voluntary euthanasia (Manning 3). Voluntary is a medical classification of dying with consent from a patient within a reasonable amount of time before the termination process. Involuntary euthanasia is rarely seen today and is very uncommon due to new technologic advances in security and medical forensic sciences. In voluntary euthanasia, can although be simply defined as dying without consent (Nitschke). Under the English influence during the 15th century, active and passive euthanasia was categorized underneath voluntary medical practices.This is demonstrated in the process of the patient’s death. For example, active euthanasia is to end a person's life by use of drugs, whether by oneself or with the aid of a physician, when passive euthanasia is taking a persons life by not taking helping the patient survive during a ‘DNR’ circumstance, medically known as ‘do not resuscitate’ when need. Also passive termination can include withdrawing water, food, drugs, medical or surgical procedures needed in order to maintain life while sick (Manning 3). Read more about Dramatic CriticismVoluntary euthanasia is so controversial when it comes to the active practices because in the United States, residents have a legal right to freedom of speech and self-opinion. When opinions collide, we cannot simply justify both parties on equal terms under the federal laws of the U. S Constitution. In Washington, Montana and Oregon, it is legal for active euthanasia to occur if a medical practice agrees with their sick client. Since legalizations in 2009, statistics display that Oregon’s medical practices have little to no evidence on patients who had documented uncontrollable pain.All of the patients who requested assisted suicide cited psychological and social concerns as their primary reasons. According to the Health Division, this clearly does not give the United States court system any proof of dramatic circumstances in the use of active euthanasia. Ben Mattlin, who is a known to be a famous author in the medical and legal standpoints o f society, wrote â€Å"Suicide by? Not So Fast,† in November 1, 2010. Mattlin expresses, â€Å"My job as a physician is to ensure that people can see their inherent dignity reflected in they way they are cared for† (Mattlin).He debates the issues on how ‘active euthanization’ it is not ratified enough to become nationally acceptable due to the evidence of no complications found within the state of Oregon. Mattlin powerfully expresses that actively having the option to end ones life is unjust and should not be made legal. Given the concluding data made in the state of Oregon, He believes that a person should not be able to make a decision for them or for another on the act of terminating a life. Therefore, he persuasively projects the reasoning of why a human life, disabled or frail, should not have to choose death to become dignified.Voluntary euthanasia may be looked down upon within active medical practices, although in some cases, the view of passive eu thanasia is morally acceptable. For instance, within common life-threating illnesses, a patient will take extreme measures into there own hands. When given a negative diagnosis, a sick patient pleads to end their life, in order to not go through more pain and suffering. In most states, with the exception of Washington, Montana and Oregon, a certified doctor must refuse to let the individual die and save their life no matter what.Despite the emotional or physical pain a person endures, a doctor must remain positive and push treatment on their sick patient. A man named Derek Humphrey reasonably argues that, â€Å"In this century, medicine has made tremendous strides towards keeping us healthy and living longer, for which we are all grateful. But modern medicine has not entirely solved the problem of terminal pain, and it certainly never will be able to answer the very personal question of an individual person's quality of life† (Humphrey 34). He claims his pro-euthanasia though ts through his groundbreaking novel about assisted suicide, called The Final Exit.Humphrey declares it is not right to say active euthanasia is ‘wrong’ in the sense of how passive euthanasia is morally adequate. He pushes his thoughts further by explaining that passive euthanasia is used in day-to-day cases and there is not anything we as individual citizens can do about it. This is because a doctor cannot force a terminally patient treatment if they aren’t willing to stay positive nor corporate. On a legal standpoint, Humphrey argues and debates the reasons of why active euthanasia is wrong due to the fact that many individuals refuse burdensome medical treatment in order as a legal and safe option of dying anyways.In addition, Derek Humphrey states that actively killing oneself is just the same as asking for physical medical assistance in order to take the life of someone with a fatally ill disease (Humphrey 16). Both active and passive voluntary euthanasia is so debatable due to medical realities shown in historical studies. For example, a man, commonly known as â€Å"Dr. Death†, or Jack Kevorkian, was an American pathologist, and euthanasia activist who is best known for publicly championing the aid of life-threatening patient's, on rights to die through physician-assisted suicide.On March 26, 1999, Dr. Kevorkian was charged with second-degree murder due to the clear statements and legal documentation of ending at least 130 of his patients to death in order to prove a point in his battling court case. After his conviction, Jack Kevorkian declares, on live television, â€Å"dying is not a crime† (Robinson). Soon following the dramatic loss in court, Kevorkian is constrained by reporters who publicly announce the federal reasons as to why he was sentenced to prison with second-degree murder by the court. Citizens of the U.S soon discover that sixty percent of the patients who committed suicide, with Dr. Jack Kevorkian's, hel p were not terminally ill, and thirteen had not complained of uncontrollable pain. The reports further emphasized that Kevorkian's counseling was too brief when deciding to euthanize a life. The public became officially aware of the horrid behind ‘Dr. Death’. The nineteen patients died within less than twenty-four hours after first meeting Kevorkian and evidence was found that he did not, in fact, preform a psychiatric exam in the nineteen cases he chose (Robinson).On behalf of Kevorkian’s terminated patients, five of individuals had severe histories of depression and Kevorkian was properly aware. Despite knowing the history of Kevorkians five individuals who were hopeless for reasons their medical condition, he still decided to illegall take their life. Due to his dramatic example, legalizing active euthanasia is legally unjustified. Having verification of accurate physiological testing by a set of different medical doctors and multiple agreement forms from the severely ill person who is mentally capable of making decisions.Ben Mattlin, a graduated from Harvard University and born with spinal muscular atrophy, believes it is impossible to keep track and verify euthanasia (Mattlin). Thus concluding, not all of Dr. Kevorkian’s patients were eligible for the active treatment of euthanasia. Criticism still arises within the U. S on the unanswered questions of what the real difference is between citizens who are terminally ill physically or who are extremely ill mentally (Mattlin). All people should have equal rights and opportunities to live, or to choose not to go on living.Euthanasia activist clearly state in medical defense, according to Michael Manning’s historical timeline on euthanasia, that it is possible for someone who has just has become disabled, from a life-threating illness, may in fact feel depressed and will ask for death as an ulterior motive (Manning 1). Which is why, if legalized, standardization must be propose d towards the system of euthanasia that includes psychological support and assessment before the patient's wish is granted. Technological advances are progressing each and every day and the arguments of past history are unfair to completely rule out legalization of active euthanasia.For instances, Jack Kevorkian argues with the press during the 1990’s, â€Å"The time has come to take a historic step at least in the controlled circumstances I laid out. There's no danger; it's minimal. It's a little experiment. You have absolute control. Try it. If it doesn't work, we quit. Where's the damage† (Humphrey 43). Many relaxing care experts argue that there is no need for euthanasia, as with modern day medications and care, most terminal patients can be made comfortable until they die naturally, though that is not always the case (Nordqvist).Thus, Humphrey describes the importance of respecting the choice of others with disabling and painful illness. He states that the only wa y the patient can be helped with further treatment is by ‘clouding’ their intelligence to the point that they are no longer themselves. Many people find this more acceptable than the alternative of voluntary euthanasia, but half of our nation believes it’s not right and unfair, just like Derek Humphrey. Although euthanasia is illegal in the United States currently, some citizens argue in defense of dying peaceful with dignity rather then suffer in a hospital bed for months on end.The act of voluntary euthanasia has been debated for several decades and is an extremely difficult task to break down due to both disagreeing sides. Assisted voluntary euthanasia, or active euthanasia, is when a patient intentionally brings about his or her own death with the help of a physician. Active euthanasia is very complex to many people against the legalization because of their religious, cultural or ethical beliefs. Although several individuals argue in favor of active voluntary euthanasia because of their beliefs that everyone should have the right to choose when to die peacefully and painlessly within medical circumstance.In conclusion, taking both controversial sides for and against euthanasia to court is not the answer and cannot be passed by the United States legislation as easily a thought because there are so many facts to consider. With many years of deliberation from both parties, euthanasia may soon be declared illegal or legal with the help of more medical advancement in the future. Works Cited Humphrey, Derek. â€Å"Biography, Information and Resources of Derek Humphrey. † Derek Humphry – Biography, Information and Resources – Derekhumphry. com. Final Exit Network, 2 Sept. 2010. Web. 28 Mar. 2013. lt;http://www. derekhumphry. com;. Manning, Michael. â€Å"Historical Timeline – Euthanasia. † Euthanasia – ProCon. org. Web. ;http://euthanasia. procon. org/view. resource. php? resourceID=000130;. Mattlin, B en, comp. â€Å"The Debate About Assisted Suicide. † The New York Times. The New York Times, 05 Nov. 2012. Web. 27 Feb. 2013. Mattlin, Ben. â€Å"Suicide by Choice? Not So Fast.. † The New York Times. The New York Times, 01 Nov. 2012. Web. 27 Mar. 2013. Miller, Mike. â€Å"Dr. Death, Jack Kevorkian, Dies at 83. † Reuters. Thomson Reuters, 03 June 2011. Web. 26 Mar. 2013. ;http://www. reuters. om/article/2011/06/03/us-kevorkian-idUSTRE7523JP20110603;. Nitschke, Philip. â€Å"Assisted Suicide/ Voluntary Euthanasia. † Exit International. ABC Compass, Exit International, 10 Jan. 2010. Web. 26 Mar. 2013. ;http://www. exitinternational. net/;. Nordqvist, Christian. â€Å"What Is Euthanasia (assisted Suicide)? † Medical News Today. MediLexicon International, 19 Mar. 2010. Web. 27 Mar. 2013. ProCon. org. â€Å"Top 10 Pros and Cons. † ProCon. org. 18 May 2012. Web. 27 Mar. 2013. Robinson, Bryan. â€Å"Kevorkian Sentenced to 10 to 25 Years for Murder . † Court TV News. Courtroom Television Network LLC, 13 Apr.

Running head: SPORT VIOLENCE Essay

Violence is defined as â€Å"the use of excessive physical force, which causes or has obvious potential to cause harm or destruction.†(Mchill) Sport violence an issue or just part of the game? Where is the line drawn among players, fans, and media? With violence being so prominent in sports today the love of the game is being over shadowed by the need to win. Coaches, parents and players are being instructed to win at all cost, these tactics are then being glorified by the media and supported by the fans as good entertainment. The top three issues involving sport violence is media portrayal, fan identity, and youth sport violence. Media portrayal of sports violence is shown and read on every type of media outlet. Are the constant replays shown on ESPN of a player getting rocked in a game really necessary? Or how about the top ten worst hits? What type of message is this sending to young athletes? Media outlets are glamorizing athletes that are usually the aggressive and violent ones on a daily basis. Yes, athletes are being penalized for these violent actions but being replayed on ESPN 15 times a day really sending a message that violence is a part of the sport and promoting violence to solve problems? On the other side of the argument, exposure to sports violence by the media has stimulated efforts to control and prevent behavior by multiple fines and penalties. Also a high school athlete being scouted for a college sport can utilize the media to showcase the player and give an advantage to be recruited to the team. Spectator violence is present in every level of sport. From youth sport to professional sport, spectators lose control of their emotions and commit acts of violence against players, coaches, officials, and other fans. There are several factors that lead spectators to commit acts of violence: strong team identification, strong team loyalty, alcohol, and situational variables such as a team loss or fans of opposing teams sitting in close proximity and instigating each other. While the passion that spectators have for their team is a positive characteristic and it drives the success of the sport industry, the negative cost is that the passion can turn into criminal and deviant behavior which takes away from the enjoyment of the game and puts others at risk; endangering their right to enjoy watching a contest by having their safety jeopardized. However, all is not lost. There are policies and procedures that can be put in place to help curb spectator violence, but it takes a commitment from the top leaders of each individual sport organization to take a stand against such destructive behavior. Youth sport violence is a growing concern for all involved. A large part of child development comes from the involvement in youth sport. The problem is what they are being taught from overzealous coaches and parents who push for the win at all cost. The youth are learning to use unnecessary roughness and poor sportsmanship with little repercussions. The parents and coaches are the largest issue because they providing poor examples for the children. The ethical issue becomes whether it is ethical to included additional rules to youth leagues. The solution developed is for stricter rules or more serious repercussions for coaches, parents, and players. These rules are in hopes that they will bring youth sports back to a positive atmosphere it was once created for, without parents and coaches influencing youth poorly. Introduction Sport Violence in the 21st Century has become a major ethical issue. From the youth level to professional sports, fans, players, coaches, and media are guilty of contributing to this problem. Sport Violence is changing the way in which games are played, observed, and coached. Issues surrounding Sport Violence are not limited to the playing field but are spread throughout society. The major areas in which sport violence impact society are within the actual sport participants such as players and coaches; the media, and the spectators. One of the major issues is that sport violence is impacting the youth of America. The youth struggle to distinguish what they see on tv and what they are allowed to do themselves. They see violence and think that that kind of behavior is appropriate so they behave similarly during their games and may coaches do anything to stop it. In fact, many coaches encourage violence and poor behavior with a Win At All Cost mentality. Some people hold sport media accountable for the growing issue of sport violence because the media tends to glamorize and glorify violence in sports. When there is a violent hit or a fight in a game, the media will continually show the incident from several angles. While the announcers might be discouraging the poor behavior, the production continues to show it again and again instead of cutting to commentary or a commercial. Another example of how media spreads sport violence is the Top 10 lists of biggest hits, hardest knock outs, or most bruising pitches. The problem is that violence sells and the producers know it; which leads to another issue in sport violence: the spectators. Spectators love watching the violent hits and the hardest knockouts over and over. Just as a bad car wreck makes everyone stop and look, violence in sports catches people’s attention and invokes an emotional response. Therefore, the spectator’s response to the media is cyclical and they both drive each other. Additional concerns of spectators and sport violence is the emotional ties that individual’s feel to their team. This type of team identification can influence an individual to commit their own acts of violence if their team loses or if they feel threatened by a fan of another team. Spectator violence lives in youth sports, high school sports, collegiate sports, and professional sports. It’s negative influence is overreaching and permeating. Analysis and Discussion: Are parents and coaches encouraging kids to use excessive force in sports in order to win games? Where is the line between a good play and unnecessary roughness? Violence in sports is a topic of many sport enthusiasts and is an even large concern when it involves youth sports. The issue is discovering what is causing sport violence in the youth. There are a many outlets that help influence excessive force, media coverage of professional sports, parents and coaches with a win at all cost mentally. Is violence in youth sport a result of sport being to competitive? Youth sports were started to help develop children’s identity, physical skills, social skills, teamwork, and brain function. All the positive effects are true for youth sports if the focus is on developing children and not as much on the score of the game. While there is a place for competitive nature in youth sports it should not cause unnecessary roughness by the athletes. Arthur-Banning cited scholars saying â€Å"youth sport can be used to promote lifelong physical activity and enjoyment of sport, but only if programs are specifically designed with this intent.†(Smith & Smoll, 1997; Weiss & Petlichkoff, 1989)(p.4). A large problem lies in adults who cannot put aside their desire to win and therefore get out-of-control. This includes yelling at the umpires, fighting with other parents, yelling at players, etc. When children observe this behavior they believe it is acceptable to do the same. This behavior then fosters more poor behavior for example, blaming others for their actions and not taking responsibility. â€Å"The competitiveness permeating youth sports today often leads to exploding tempers, vile verbal assaults and sometimes fisticuffs, placing the child in the middle of the melee. Finding the balance between the positive and negative lessons that aggression teaches is the key, according to Tofler.†(Focus on Family, p. 4). It is parents and coaches job to groom well tempered athletes during their youth. In a study by Kerr explains four types of violence in sports which are important to be able to identify the difference between the in orders to determine the use of the violence. There is â€Å"play violence† which is just playful but is a concern when it escalates to â€Å"anger violence† which is serious anger that is unpleasant. The third is â€Å"Power violence with a serious purpose and tends to take the form of cold, calculated violence† this is an excepted form of violence in sports like boxing and karate but not football. In sports like football i t would be unnecessary roughness. The fourth type to be aware of is â€Å"thrill violence is usually provocative and spontaneous, providing pleasant high levels of felt arousal and felt negativism† (Kerr, 2009, p.45). If coaches and parents are aware of the type of violence the athlete is displaying they can take correct measures to prevent it from happening again. By having the adults support positive sportsmanship and punish or discourage poor sportsmanship it will teach the young athletes how to respond to different situations. The adults should focus on how to help their children control emotions during a game which will help the kids develop skills that can be used outside of sports, like conflict resolution. Ian Tofler, M.D. â€Å"says, for the most part, sports reflect society today. He asserts that the American way of life embraces assertiveness, aggression, but also resiliency. Learning such attributes from sports is essential in teaching moral and ethical development.†(Focus on the Family, p. 4) Sport can be a positive part of children’s youth if done correctly. Youth sport administrators should ensure there are guides to support positive experiences for children in sports. To fix violence in youth sports additional rules may need to be in place for coaches and parents. Would it be ethical to put rules in place to give parents or coaches technical fouls based on their negative out bursts? Would it be ethical to eliminate athletes from a league for excessive use of roughness? Is it ethical to continue to allow youth violence in sport to occur with little repercussions? The issue in question is whether it is ethical to make additional rules for youth sports to help prevent youth sport violence. These rules would be directed to parents, coaches, and athletes holding them more responsible for their actions. Cavanagh decision-making model will be used to decide the most ethical option. Using the Utilitarian theory is the first step of the model. â€Å"The greatest good for the greatest number† (Cavanagh, p. 141). Facts that support more rules are; helps kids develop problem solving skills, develop sportsmanship, children staying safe, children will understand right from wrong, parents and coaches will be punished for acting out, and the youth games will be focus on learning instead of just winning. The facts that go against more rules are; games are less competitive, could embarrass parents, coaches and parent do not give feedback positive or negative, and athlete fool around in the game. Overall the greatest good for the greatest number of people would be to instill additional rules. With additional rules it will teach children important life skills they can take with them in the future. For the parents and coaches they will begin to understand the game is for the kids to have fun and learn. Sports violence will go down because if things escalate out of control the parents, coaches, or athlete could be thrown out of the game or league. They all will understand that poor actions lead to repercussions and youth sports will be what it was designed for, education and fun. The second step to the theory is Rights, â€Å"They enable individuals to pursue their own interests and they impose correlative prohibitions and/or requirements on others.†(Cavanagh, p. 142).The rights that are for additional rules for youth sports are; life and safety, truthfulness, freedom of conscience, right of autonomy and Privacy? The players, coaches, and parents have the right not to have their life or safety endangered at a youth sport event because of violence. Truthfulness supports the rules because other players and coaches have the right to know the intentions behind a play. If the player was told to win the game at all cost the opposing team has the right to know the intention of foul play. Freedom of conscience supports the rules because if parents, coaches, or player’s choice not to adhere to the rules they will be asked to leave because they are violating the moral rules put in place. The right of autonomy side favors the rules because if the parents, coaches, or players do not like the added rules they can choice not to participate in the league. On the other hand the right of free speech, privacy, and autonomy go against the additional rules. Parents and coach have the right to criticize conscientiously as long as it does not violate others, giving them the right to yell at players, coaches and officials at a game. Parents and coaches have the right of privacy to conduct their parenting or coaching style however they see fit. In conclusion the right that weighs the heaviest on this issue is the right to life and safety. The additional rules will keep parents, coaches, officials, and most important children safe during games. The most important thing in youth sports is education and fun, which mean unnecessary roughness or the winning at any means necessary does not have a place in youth sports. The third ethical criteria for determining if additional rules should be put in place for youth sports, in order to limit youth sport violence is justice. â€Å"Justice requires all persons, and thus managers too, to be guided by fairness, equity, and impartiality.†(Cavanagh, p.144). The parts of justice that support the additional rules are fair administration, fair compensation, and fair treatment. The administration will uphold the â€Å"rules consistently, fairly and impartially.†(Cavanagh, p.143). Fair compensation supports the new rules because it holds individuals involved in the act of violence responsible for the injuries they have caused on the other individuals. Each parent, coach, and player deserve to be treated the same unless they decide to act in an out of control fashion. The cons against the new rule are fair blame and due process. Parents or coaches should not be â€Å"held responsible for matters over which they have no control†(Cavanagh, p.143). Parents or coaches might not necessary be responsible for the actions of their children during the game. Parents or coaches can make the argument that their rights are being violated by adding additional rules to youth leagues. Again the justice criterion leads to the addition of rules to youth leagues based on fair treatment. If an individual chooses to act out they are setting themselves apart from others and therefore, should be treated in such a way by given them repercussion for their negative actions. A fair solution to this ethical issue of violence in youth sports is to add additional rules to youth leagues. The leagues can start by having all players, parents, and coaches sign an agreement to conduct themselves in a fair and proper manor. In addition they will be made aware of penalties or repercussions if they do coach their kids to use unnecessary roughness or if they have out of control burst which will be determined by the officials. The penalty they receive will be based on remarks or actions taking by the individual. The officials will have the right to give out these penalties based on new league rules. The rules will make examples out of offenders to encourage others not to violate the rules. Lastly, before coaches are allow to coach a team they must attend a seminar or clinic that explains what is demeaned unnecessary roughness, out bursts, and other unfavorable actions. All parents will be invited to clinics and seminars but are not requiring attending unless one of the rules is violated. If one of the rules are violated it is mandatory for the people involved to attend with their child to the clinics or seminar. Violence in the media has been is a topic of great concern for many of years to parents, educators and even medial professions. There doesn’t seem to be many positive aspects to violent television shows or sporting events. There will always be the debate over why some people react with violence after watching violent media being played over and over on sports stations and some do not, but the fact remains that there are only a few good reasons to see so much violence in such detail. Mass media can be said to have a large contribution to the acceptability of sports and violence. The media plays a vital role in sports and how it’s portrayed. Through the media exposure, many people to sports-related violence are tuned into the television, magazines, newspapers, and radio, thus providing numerous examples to children and young adults who may imitate such behavior. Violence through the media can glamorizes players, often the most controversial and aggressive ones. On the other hand, the exposure given to sports violence by the media has stimulated increased efforts to control and prevent such behavior by multiple fines being set in place and many penalties. One of the most recent events that involved violence in sports and media exposure is the Detroit Pistons vs. Indiana Pacers brawl. A little recap of the incident was Pacers forward Ron Artest stretched himself out on the scorer’s table, where he was hit by a cup of beer thrown by a Detroit fan. Artest, followed by a number of other Pacers, charged into the crowd, throwing punches. The fight lasted about 10 minutes. Officials eventually called the game, and the Pacers were showered with beer, popcorn and debris as they left the court; a chair was thrown during the brawl and a number of people were treated for minor injuries. Not only was this fight showed on ESPN for weeks, it was shown on national news stations across the country and analyzed every aspect of it. The YouTube video of the fight received millions of hits and today is still showed as one of sport’s most violent brawls. In 1961-1973 a study was done by Ontario Royal Commission on Violence. On average 15 hours of â€Å"very aggressive† and â€Å"aggressive sports† were televised per week, and in 1973 the average raised to 21 hours per week. The most obvious and over played argument would be the negative result of violence in the media and how it promotes violence to solve problems. By watching detailed violence, it sends a message that violence is acceptable way to play sports or be â€Å"competitive†. Some examples of how the media relays violence in sports could be by the constant replays of massive hits, slow motion showing every impact including the player’s distressed face, and even zooming in on the player that was injured. Shouldn’t media outlets be portraying sports as skilled and professionalism? Instead televisions are full of â€Å" top ten painful plays† or â€Å" top ten hits† or â€Å" best fights of 2012†. What message is this sending to athletes of every age? Smith (1978) did a study on how much violent material do young athletes consume through media. The results were about 65% of youth athletes attend pro hockey games 2-3 times a year, 53% said they read about pro hockey on a daily basis and 80% watch it weekly. Consumption went up with age. Hockey can be thought to be one of the most violent sports next too football with the legal fist fights. Smith (1983) asked â€Å"Have you ever learned how to hit another player illegally from watching pro sports?† and 56% of the 604 participants said yes. With a little over half of the people watching sports learned how to illegally hit another player during a game is intense. This could possibly mean the outlet of television or media is the reason why violence in sports in on a rise. It was reported by Sports Business Journal that in 1987-1988 the NBA had more fist fights than Professional Boxer Mike Tyson. Finding many pro sides for violence in sports through the media was a little more challenging. Receiving a college scholarship is almost impossible these days. Without the help of the media portraying them as the best of the best it would be a lot harder for schools across the country to recognize or even notice potential athletes. A defensive player in football gets his position by being aggressive and making important tackles, even if it’s a violent play. Recording these plays or writing about them gives an advantage to the athlete trying to get into college. Also, media coverage can greatly enhance the chances of violent offenders being caught. There have been several examples of players, who were not reported by officials during a match, being cited by sporting bodies, clubs or tribunals after the event. Media footage has also helped track down perpetrators of violent acts off the field. Known by many, some sports are violent by nature. Boxing is the obvious example, where physical attack is the point of the exercise. There has been much debate over the sport and the media coverage for such violence this form of â€Å"violence† is within the rules of the sport and the possibility of injury is well known by participants and by viewers so by showing coverage of these types of sports are accepted and are not merely portraying violence as acceptable outside of the sport. The question related to media and violence is whether showing violence in sports through the media outlets ethical? Cavanaugh decision-making model will be used to decide the most ethical options. Utilitarian theory is â€Å"The greatest good for the greatest number† (Cavanagh, p. 141). Actions are evaluated by judging their consequences and weighing the good effects and bad effects and the attempt is to achieve an optimal balance of benefits versus harms on those affected by the action. Facts that support media coverage of violence is that viewers like to watch action in sports, violence is a part of the game, intensifies the game and may help high school athletes get noticed for college. The facts that go against media coverage of violence are; too graphic, no need to show people getting hurt, violence and competition are two different things violence only degrades the sport or player. Overall the greatest good for the greatest number of people would be to allow the media to cover violence in sports. Now days people watch sports through the television or watch highlights through media such as ESPN. Some people only want to see the important plays of the game. Let’s face it, the more intense sports are the more people will watch them, even if it’s a nasty hit, or brawl in a basketball game. Rights theory is the next step. The rights for media coverage of sports violence are; truthfulness and right of free speech. Truthfulness supports this theory because the media have the right to be truthful in what they show and not alter the media or certain outbreaks. Censorship is allowed but if a major fight breaks out is it ethical or unethical to show it? Do the people have a right to see what happened? Under the right of free speech commentators and sports broadcasting channels have the right to criticize others as long as it doesn’t violate the rights of others. If it happened in the game why wouldn’t the media be allowed to play it and talk about it? The last theory is justice. The theory of justice requires decision makers to be guided by equity, fairness, and impartiality (Cavanagh et al., 1981). It relies on three types of moral prescriptions: (1) that individuals who are similar in a relevant respect should be treated similarly and individuals who are different in a relevant respect should be treated differently in proportion to the difference between them; (2) that rules should be administrated fairly and clearly; and (3) that individuals should not be held responsible for matters over which they have no control, and should be compensated for the cost of their injuries by those responsible for these injuries (Cavanaugh et al., 1981). Decision making and reasoning based on the theory of justice focus on the distributional effect of actions (Cavanagh et al., 1981). Under these criteria’s I believe it is ethical to show violence in sports throughout media. Though violence throught the miedia will never go away some of the alternatives I came up with were to limit the number of times a aggressive play is shown on TV and have a warning for younger kids that what is about to be shown is graphic so parents can decide whether its appropriate to show the violent acts. Over the past several decades, sport violence has become an ever-increasing topic in North America. The topic of violence usually revolves around athletes, teams, and the organizations themselves. For instance, Ron Artest, also ridiculously known as Meta World Peace thanks to his name change, is more widely known for his violence than he is for his basketball skills; most recently for his violent swing of the elbow to the head of James Hardin during the last week of the 2012 NBA regular season. The New Orleans Saints’ publicity has shifted over the past year from the America-loved Hurricane Katrina World Champions to the America-despised Bounty Hunter team who offered inside bonuses to those defenders that had the biggest and most damaging hits to the opposing team. And finally, just about since its inception, the entire Oakland Raider football organization has been labeled as poor sports, violent, and unethical due to the organizations predisposition for everything that goes against ethical behavior. Traditionally, much of the attention has focused on the ones in the big spotlight, and only a small amount of attention has focused on the ones in the background, the ones who passionately follow and support the athletes, teams, and organizations: the spectators. No doubt, spectators make the sport world go round. With the Sport Business Journal’s estimate of $194.64 billion spent in the year 2001, if it wasn’t for the spectators, the sport industry would not be as successful (Chelladurai, 2009, p. 10). The shear economic impact of sport within our society is extremely important in driving the American economy, and with the thrilling permeation of sport within American society, spectators have the ability to make or break the sport. American’s love their teams. The passion and excitement that the success of teams creates within the spectator is unparalleled to anything else. The biggest sport stadiums in our country, The Big House at the University of Michigan for example, bring out over 100,000 spectators for each event. Nothing else in our society encourages this kind of commitment and participation over an extended period of time. The biggest concerts can bring close to that many people, but the concert only lasts for one day in one location and then the show moves onto a different city or state. Certain protests, parades, or political events can draw crowds over 100,000 but once again, the actual event is usually only one or two days and the difference between these events and sports/concerts is that these events do not cost anything to attend. For spectators to commit their support over entire seasons, year in and year out, requires an ongoing investment in mental, emotional, financial, and cognitive resources. This kind of relationship between spectator and team is remarkable. Few events in our society can compete with the extreme emotional highs that sports can invoke within ones soul. However, with the emotional highs come emotional lows. For the majority of time, sports have a very positive impact on society, but at other times sport has the ability to influence spectators to commit unlawful and undesirable acts of violence and aggression. It is during these times when sport has a negative role in our society. To begin the discussion about spectators it is important to have a fundamental definition. Nicholson and Hoye (2005) define spectators as â€Å"supporters and parents†¦Ã¢â‚¬Ëœbench’ players, coaches, team, club or league officials, venue staff and general public within the view of the field of play† (p. 95). All of these individuals play an important role when it comes to making sport a positive experience or a negative experience. The role that media, players, and coaches play in sport violence has already been discussed. The remains of this discussion will be focused on the individuals outside those two areas; specifically the spectators known as the fans. There is the obvious physical violence that spectators can invoke on each other, the officials, the players, and the coaches. For the purpose of this discussion, poor behavior not resulting in physical violence is going to be included with the overarching topic of â€Å"violence.† Nicholson and Hoye (2005) define poor behavior as â€Å"Foul language, abuse of officials, racial and ethnic abuse, sexual harassment, throwing missiles, drunkenness, pitch invasion, and acts of violence† (p. 98). These undesirable acts can be directed towards fellow spectators, players, coaches, and unfortunately officials. In fact, Nicholson and Hoye (2005, p. 100) found that the perception of performance of game officials was one of the key catalysts for poor behavior. Apparently, when things aren’t going the way of their desired team, spectators look to release their frustrations on something or someone and contest officials are the easiest target. Further, spectator violence is not limited to the times between the first and last whistles. Spectator violence takes place before games, during games, and after games and the violence can take place just about anywhere. It can take place at sports bars and pubs that aren’t located anywhere near the venue, or it can happen on the streets that surround the venue either before the game or after the game. Spectator violence can break out in the parking lots of the venue during pre-game tailgate parties or post-game events and it can also happen at the venue entrance/exit points, in the mausoleum, in the stands or even spread to the playing surface. With such a propensity for spectators to commit acts of violence and criminal behavior, venue and event managers are concerned with how to stop it or at the very least control and minimize it. However, understanding the cause should come before finding the solution. First off, let’s not confuse passion with violence. One of the greatest draws of sport competition in our society is the camaraderie created between players, teams, organizations, and fans. The passion and excitement created by this bond is what keeps people coming back day in day out, week in week out, and season after season. This bond is known as team identification and studies have shown it’s one of the strongest predictors of spectator violence. It’s easy to point out the obvious individuals that are high in team identification. For example, Barrel Man is a historic figure in the history of the Denver Broncos and the Mile High Stadium. Certain high schools have spirit squads that are front and center at every game and they have specific names like â€Å"Kadet Krazies† for the Air Academy High School Kadets and the â€Å"Rowdy Rams† for the Rampart High School Rams; both in Colorado Springs, CO. However, team identification is not always as visibly obvious as the aforementioned examples. Many fans feel a strong sense of internal and emotional relationship with their team. Either way, team identification is a strong variable in determining spectator violence. Wann, Carlson, and Schrader (1999) classified spectator aggression into two categories: hostile or instrumental. Hostile spectator violence involves violent actions that are motivated by anger with the goal of harming another person. Instrumental spectator violence refers to actions intended to harm another person with the goal of achieving a result other than the victim’s suffering (p. 279). This kind of violence is highest amongst individuals high in team identification and that experience a situation that is unfavorable to their personal desires; such as a team loss. These two elements can combine to make an explosive situation at sporting contests. Consider additional variables such as alcohol, age of spectators, level of game importance (playoff game), and nature of the sport (football as opposed to volleyball) and the potential for spectator violence only increases. No matter why or how spectator violence happens, the ones involved are almost always perceived as hooligans, hoodlums, or deviants and whenever violence does break out it always puts a blemish on the image of the particular sport or team. As mentioned in the beginning of this section, individuals or organizations involved in violence are seen as unethical and looked upon negatively in our society. Spectators are just as vulnerable to the negative perceptions and are also seen as unethical individuals that detract from the spirit of the game. In effort to determine the level that spectator violence is unethical, this issue should be processed through the Cavanagh Model of Ethical Decision Making. Three criteria are considered when making this determination: Utility, Rights, and Justice. The fundamental principle of utility is that whatever makes the greatest good for the greatest number of people is the ethical decision, act, or policy. If spectator violence were to occur at every sporting event across the globe than one could say that it negatively impacts the majority of people and it is therefore unethical. However, when comparing the total number of sport games that take place in the world to the total number of times that spectator violence occurs, the number of incidents of spectator violence is relatively small. Therefore, based on the utility criterion, spectator violence is considered to be ethical. The notion of rights is the next criterion to consider in making the determination of spectator violence being ethical or unethical. Spectators have a right to enjoy a sporting contest without their life or safety being threatened. On the same topic, Nicholson and Hoye (2005) explained the notion of spectator violence breaking individual rights as this: â€Å"Poor spectator behavior can impinge on the ability of people involved in sport to enjoy a safe physical, social, and cultural sport environment† (p. 95). In making a determination of spectator violence being ethical or unethical based on the rights criterion, one must conclude that spectator violence is unethical due to the fact that it violates individual’s rights to enjoy a sporting contest without their lives and safety being threatened. The final criterion to consider in determining spectator violence being ethical or unethical is justice. â€Å"Justice requires all persons, and thus managers too, to be guided by fairness, equity, and impartiality. Justice calls for evenhanded treatment of groups and individuals (1) in the distribution of the benefits and burdens of society, (2) in the administration of laws and regulations, and (3) in the imposition of sanctions and means of compensation for wrongs a person has suffered† (Cavanagh, 1984. p. 144). There are several justices to consider in this case: fair administration of rules, fair compensation, and due process. In regards to fair administration of rules, everyone spectator is held to the same high standard of appropriate behavior. No spectator gets a special rule allowing them to act inappropriately. Therefore, fair administration of rules cannot be counted as injustice when looking at spectator violence. Now, in the event that spectator violence occurs, there are often innocent bystanders affected by the violence. Sometimes they are just emotionally scarred or threatened and other times they are physically harmed. In the case of physical harm incurred by innocent bystanders, these individuals expect that they receive fair compensation for their injuries and that the violent aggressors be held accountable for their actions. However, in the case that the perpetrator is not held responsible for their act of violence and the victim does not receive fair compensation for their injuries, justice is not being served. It can be assumed that the majority of time that a violent mob breaks out and an innocent bystander gets injured, that the individual responsible for that injury will not be detained or held responsible. Only in the time there was physical evidence convicting the violent spectator will the victim receive fair compensation. More often than not, injured bystanders are taken to the emergency room for treatment of their injuries and the perpetrator is not held responsible. This situation blends into the idea of due process, where an individual has a right to a fair and impartial hearing when he or she believes that personal rights are being violated. As explained previously, spectator violence impinges on individual’s rights to enjoy a sporting event in a safe environment without their life or safety being threatened. In the case that this right is violated and someone’s life or safety has been threatened to the point of injury or harm but they are not able to bring suit on an individual or organization due to the nature of the event that occurred, then there is a strict violation of due process. To answer the question of spectator violence being unethical or unethical based on the criterion of justice, the conclusion is that spectator violence is unethical. Spectator Violence is determined to be unethical yet unstoppable, but what policies or procedures can organizations put in place that help control or minimize the violent behavior? Nicholson and Hoye (2005) discuss strategies used to manage poor behavior and their identified strategies fall under 3 categories: Preventative, which are strategies designed to educate spectators and develop a better culture; Immediate, which are strategies to deal with poor spectator behavior as they occur; and Post-Incident, which are strategies designed to punish or prosecute poor behavior after an incident (102). Preventative strategies include providing safe and secure entrance/exit points for players, coaches, officials, and spectators; providing and displaying code of conduct packets for spectators; additional education for officials on how to best handle volatile situations; strategically place bars or â€Å"wet† areas to minimize alcohol induced violence; limit alcohol consumption; development and implementation of national rules and expectations; and provide a more than sufficient number of event staff and security. Immediate strategies include removing the spectator/s from the event, cancelling the event, and the use of a Yellow/Red card system where a yellow card is a warning and a red card is a removal from the event. Post-incident measures include removing players that have a tendency to invoke violence amongst spectators, suspending players, and banning the entrance of spectators who are consistently detrimental to the game experience. There is not a one size fits all solution to curbing spectator violence. For instance, the Denver Broncos are not able to keep an individual from returning to future games. They may be able to prevent that individual from purchasing a ticket but that’s easy to circumvent if that spectator has a friend buy tickets for them. The individuals working the ticket gate are not equipped to check every person’s id so they cannot prevent the perpetrator from entering the venue unless they have specific knowledge that the perpetrator is trying to enter at a specific gate. Instead, venue and organization management should put as many of these strategies in place in order to minimize spectator violence and provide a positive safe environment for all to enjoy. Conclusion: The major points in this analysis report are the ethical dilemmas with violence in youth sports, violence through the media and spectator violence. Ways to help maintain and prevent violence in youth sports are making sure the there are signed agreement for players, coaches, parents, administering additional penalties or repercussions for unnecessary roughness or out of control and finally running clinics and seminars on the preventative measures on violence in the specific sport being played. Violence through the media can be monitored by limiting the number of replays of a violent hit or fights and seeing out warnings to young children warning them about the viscous hits, attacks, fights etc. Finally preventative measures for spectators will include providing safe and secure entrance/exit points for officials, players, and coaches, having the Code of Conduct packet for players and spectators, educating the officials and event staff for handling violent behavior, strategically placed â€Å"wet† areas, signage reminding spectators what they represent, development and implementation of national rules and limiting alcohol and # of spectators. Immediate measures for audience violence would include removal the violent spectator from the event, removal of players from the contest, cancelling the event before it gets out of hand, having a red and yellow card system and having police presence. Post incident measures need to include suspensions of players, blacklisting spectators and administering fine and jail time for appropriate circumstances. References Arthur-Banning, S. (2009). Parents Behaving Badly? The Relationship between the Sportsmanship Behaviors of Adults and Athletes in Youth Basketball Games. Journal Of Sport Behavior, 32(1), 3. HYPERLINK â€Å"http://0-search.ebscohost.com.source.unco.edu/login.aspx?direct=true&db=f5h&AN=36561074&site=ehost-live† http://0-search.ebscohost.com.source.unco.edu/login.aspx?direct=true&db=f5h&AN=36561074&site=ehost-live Bigelow, B., Moroney, T., & Hall, L. (2001). Just let the kids play. Deerfield Beac,Fl: Health Communications Inc. Coakley, J. (2011). Youth sports: What counts as â€Å"positive development?†. Journal of Sport and Social Issues, 3(35), 306-324. doi: 10.1177/0193723511417311 Conroy, D. E., Silva, J. M., Newcomer, R. R., Walker, B. W., & Johnson, M. S. (2001). Personal and participatory socializers of the perceived legitimacy of aggressive behavior in sport. Aggressive Behavior, 27(6), 405-418. HYPERLINK â€Å"http://0-web.ebscohost.com.source.unco.edu/ehost/detail?sid=9712135c-cca9-4dc5-94f0-dd1e1b0d17† http://0-web.ebscohost.com.source.unco.edu/ehost/detail?sid=9712135c-cca9-4dc5-94f0-dd1e1b0d17 %40sessionmgr4&vid=1&hid=11&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=sph&AN=SPHS-800129 Focus on Family: Not just a game: parental rage marring youth sports. (2002). Providence, RI, USA: Manisses Communications Group. Ginsburg, R. D., Durant, S., & Baltzell, A. (2006). Whose game is it, anyway?. New York, NY: Houghton Mifflin Company. Hoch, D. (2008). Combating increased violence at games. Coach Athletic Director, 77, 12-13. Kerr, J. H. (2009). Analysis of recent incidents of on-field violence in sport: legal decisions and additional considerations from psychology. Aggressive Behavior, 35(1), 41-48. doi:10.1002/ab.20284 Lanter, J.R. (no year). Spectator identification with the team and participation in celebratory violence. Journal of Sport Behavior, 34, 268-280. Livings, B. (2006). ‘Legitimate Sport’ or Criminal Assault? What Are the Roles of the Rules and the Rulemakers in Determining Criminal Liability for Violence on the Sports Field?. Journal Of Criminal Law, 70(6), 495-508. HYPERLINK â€Å"http://0-search.ebscohost.com.source.unco.edu/login.aspx?direct=true&db=aph&AN=23244981&site=ehost-live† http://0-search.ebscohost.com.source.unco.edu/login.aspx?direct=true&db=aph&AN=23244981&site=ehost-live Linville, D. C., & Huebner, A. J. (2005). The analysis of extracurricular activities and thier relationship to youth violence. Journal of Youth and Adolescence, 34(5), 483-492. doi:10.1007/s10964-005-7265-9 Mattila, V., Parkkari, J., Lintonen, T., Kannus, P., & Rimpelà ¤, A. (2005). Occurrence of violence and violence†related injuries among 12–18 year†old Finns. S candinavian Journal Of Public Health, 33(4), 307-313. doi:10.1080/14034940510005851 Nicholson, M., Hoye, R. (2005). Contextual factors associated with poor sport spectator behaviour. Managing Leisure, 10, 94-105. Roberts, J.V., Benjamin, C.J. (2000). Spectator violence in sports: A north american perspective. European Journal on Criminal Policy and Research, 8, 163-181. Smith, Michael D. Mass media treatment of violence in sports and its effects. Current Psychology: A Journal for Diverse Perspectives on Diverse Psychological Issues, Vol 7(4), 1988-1989-1989, 298-311. doi: 10.1007/BF02686627 Violence. In Merriam-Webster.com. Retrieved July 4, 2012, from

A Worn Path By Eudora Welty Essay -- Eudora Welty, A Worn Path, Narrator

â€Å"A Worn Path† tells a story about a courageous elderly African American woman named Phoenix Jackson. Phoenix endangers her life to get a charity medicine for her grandson, who is unable to fully heal because of a lye accident. She walks an old worn path called the Old Natchez Trace to the city of Natchez in Mississippi. She goes through a series of obstacles on the long journey on a cold December morning. As the reader gets into the story it is apparent that this is not the first time she has made this trip to the city. Phoenix runs into a hunter, who she steals a nickel that drops out of his pocket, because her poverty drives her. This is foreshadowing for good things to come. When the beginning the reader does not know why she is making the trip because it is not revealed until the end. Once she reaches her destination she temporarily forgets why she made the journey in the first place, until reminded by a nurse. She is given the charity medicine and a nickel for the holidays. The story ends on... ... middle of paper ... ...seems reinvents herself every time she has to make that trip back home. The fact that the symbolism and this overall implied theme of â€Å"A Worn Path† collaborate so well together shows the depth of Welty’s writing style. Although the story is simple execution the meaning is timeless. Her repeated journeys reflect the lifetimes she has endured traveling to Natchez. â€Å"Phoenix 's rising out of the over-determination of this culture, as her name implies, is what the reader comes to appreciate.† (Dilgren, 2014) She is determined and persevering like a phoenix. She must deal with poverty, the pains of old age, and racial prejudice to care for her grandson with a scarred throat. The phoenix ties into the ageism as well because the phoenix is an old bird, but fierce, just the like character. The occasional journey on the Natchez Trace is only a small part of her complex story.

Malcolm X Essay Example | Topics and Well Written Essays - 500 words

Malcolm X - Essay Example Furthermore, his highlighting on the black community having self help and self-respect gives life to his scrutiny in human rights. He depicts African American culture with vibrancy and criticizes unacceptable behavior from his point of view of Muslim faith. The book ‘Autobiography of Malcolm X’ conceptualizes a transformation from lack of knowledge and misery to awareness and religious initiation (Haley). In his comment that, people never realize how a persons’ life can be altered just by a book he tells Harley the prime belief underpinning each effort to put down an autobiography as an exemplar for others. Malcolm’s views and ethics in the fight for civil rights of the 60’s were entirely different from Martin Luther King Jr., but both of them were in some way similar as in the case of loving the almighty and loving your self are virtues prime and primary steps towards achieving independence, sovereignty and power. This can be seen when Malcolm says that: He might have portrayed nearly all non-Christian aversion for loving his adversaries, but he and Martin Luther tacitly understood the success to freedom. In his Harlem life encounter, he realized that the black community should be more vibrant in helping themselves in an attempt to improve their oppressing situation. This in its sense applies to everyday life and should be embraced if one wants to improve a situation. He was the pioneer behind establishing over hundred mosques in the better part of the United States territory. As chief representative for Elijah Muhammad, saw the Nation of Islam rise to being a spiritual and religious organization in the 1960’s, hence expanding its reach. Malcolm and Elijah Muhammad agree that a polite reaction to isolation and separation is not Integration but cultural division. Malcolm mostly wanted racial justice to be upheld in America. In the event that

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Brand Management 1 - Essay Example Doganis R. (2006) The airline business. London: Routledge. (http://books.google.co.in/books?id=UnVAfY8J6OcC&printsec=frontcover&dq=The+airline+business&hl=en&ei=GzjJTdXLAY_irAf5mJGhBQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CEsQ6AEwAA#v=onepage&q&f=false) Floor K. (2006) Branding a store: how to build successful retail brands in a changing marketplace. London: Kogan Page Publishers. (http://books.google.co.in/books?id=a_F2yzdi-AIC&printsec=frontcover&dq=%29+Branding+a+store:+how+to+build+successful+retail+brands+in+a+changing+%09%09%09%09marketplace&hl=en&ei=NzjJTeipJIzMrQeDtMSZBQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCsQ6AEwAA#v=onepage&q&f=false) Hax A C. (2009) The Delta Model: Reinventing Your Business Strategy. New York: Springer. (http://books.google.co.in/books?id=ROSTnjmTjxQC&printsec=frontcover&dq=The+Delta+Model:+Reinventing+Your+Business+Strategy&hl=en&ei=UjjJTZ_pGc2HrAfX5OyEBQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CDcQ6AEwAA#v=onepage&q&f=false) Heding T, Knudtzen C F and Bjerre M. (2009) Brand management: research, theory and practice. London: Taylor & Francis. (http://books.google.co.in/books?id=mu5KsLyPrDgC&printsec=frontcover&dq=Brand+management:+research,+theory+and+%09%09%09%09practice.&hl=en&ei=azjJTdPNEonyrQeP55mYBQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CD0Q6AEwAA#v=onepage&q&f=false) Holden R K and Burton M. (2008) Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table. New Jersey: John Wiley and Sons. (http://books.google.co.in/books?id=u8LfYM6aFnUC&printsec=frontcover&dq=Pricing+with+Confidence:+10+Ways+to+Stop+Leaving+%09%09%09Money+%09on+the+Table.&hl=en&ei=iTjJTff-NoXNrQel0cSABQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CDEQ6AEwAA#v=onepage&q&f=false) Kuhnle T. (2007) Customer Loyalty Program - Tourist Destination and Bonus Card System. Munich: GRIN Verlag.

The environmental and economic effects of local coal mining Research Paper

The environmental and economic effects of local coal mining - Research Paper Example Towards the northern end potatoes, wheat is grown along with cattle that are used to make dairy products. Towards the southern end farmers grow corn, tobacco and because the ground is flatter, poultry which provides eggs. The valleys of the Appalachian Mountains are ideal to grow alfalfa, hay and apples. Most of the forests that cover the ancient mountain range consist of hickories, maples and oaks. In the fall they change color from deep green to orange and crispy brown. The trees are chopped off for their wood and then taken to North Caroline furniture makers. The peaks are rich in coal, thus coal mining has emerged as a major industry and provides employment to many natives of the Appalachian Mountains. The upper land is also rich in mineral resources such as Iron, stone and crude oil. Of course the vast timber forests are worth their weight in gold as the international demand for timber for various chemical and furniture industry rises. Tourism is also a booming industry which provides a steady source of income for most people living on the mountain tops. There is a Mount Mitchell National Park which was established in 1915 and named after the scientist Dr. Mitchell who was the first one sent to the mountain to collect the accurate data on its height. He fell to his death while he was climbing one of the mountains in the Appalachian range. Mining for various minerals have taken the toll on the mountain range and their inhabitants. Mining especially, surface mining where the surface is blasted off and the mineral collected and in strip mining where a side of a mountain is due in and then the mineral is accessed. When we consider mining for coal we have to consider two things, the heat trapping carbon dioxide it generates and the solution to the environment damage that is incurred when the cheap source of fuel is dug out of the ground in massive quantities. Never has the question been so vital to survival more

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Field Trip To Congress - Assignment Example Moreover, the bill imposed an increase from 10% to 15% of taxpayer aggregate net income (Congress.gov, 2015). Senator Roy Blunt introduced the Help Efficient Accessible, Low-cost, and Healthcare (HEALTH) Act that would reduce the cost of health care by discouraging junk lawsuits. The bill could save up to 54 billion dollars over ten years. He supported the legislation to repeal the costly â€Å"1099† mandate created by Obama care. Senator Claire McCaskill is in the fore front in the fight for changes in the military sexual assault policies. The bill would create room for victims of sexual assault to weigh in on whether the prosecution of cases should be done in a civilian court instead of following the military justice system. U.S Rep Blaine Luetkemeyer is currently working on the DHS Funding Bill. He is doing this together with other Missouri colleagues. He is calling on Senator Claire McCaskill to reconsider her position of blocking a debate on legislation to support the Department of Homeland Security by funding it fully. U.S Reps. Sam Graves, Vicky Hartzier, Ann Wagner, and Jason Smith joined Luetkemeyer in his quest (House.gov,

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Quality - Essay Example Improving the performance of trauma units is something that includes ensuring that there is constant monitoring to ensure that beneficial medical techniques are used while also always seeking to identify opportunities that can be used to effect improvements. Some progressive factors that could be used in effecting performance improvement in trauma units include patient satisfaction surveys, keeping records on the incidence of falls in the trauma unit and their consequences, and monitoring the incidence of decubitus wounds in an effort to avoid them from becoming additional threats to a patient’s health. Patient satisfaction-measured with surveys In many medical institutions today, it is an accepted fact that patient satisfaction is one of the principal determinants of quality related issues (Thrasher & Purc-Stephenson, 2008). Moreover, patient satisfaction can be quite challenging for medical practitioners to confront because it tends to be is multifaceted. The reality is that patients’ expectations of what they expect in terms of care are what contribute to their satisfaction. Their expectations may be influenced by different factors such as psychosocial factors like depression and pain. In the trauma unit, issues concerning patient expectations can be even more challenging as the patients may expect doctors and nurses to allocate them more time and empathy than the medical practitioners are willing to give. This is because the trauma center has critically ill patients, and practitioners tend to be more inclined to ensuring that the different methods of treatment are well performed; other than in the importance of being seen to be empathetic to their patients. There may also be time constraints that make it impossible for trauma nurses to allocate time to each and every patient in the unit (Thrasher & Purc-Stephenson, 2008). Moreover, ensuring patient satisfaction is still an important function that ought to be performed regardless of such realit ies. Data Collection Quantitative surveys are the best method of collecting data on patient satisfaction in the trauma unit. In the first place, they are not open-ended and so will not be strenuous for patients who are critically ill and require rest. The questions in the survey can cover different subjects such as the patient’s communication with trauma unit nurses, pain management techniques, the responsiveness of staff in the medical facility, discussion with the medical practitioners about medicinal prescriptions, the cleanliness of the room of the patient, discussions on discharge information, transition of care, and the quietness in the trauma unit (Thrasher & Purc-Stephenson, 2008). Using surveys in collecting such information from patients is beneficial because it allows the patients to understand that their ideas and feelings about their hospital environment are important. Surveys can also allow medical practitioners to be able to quickly correct issues that are conc erning their critically ill patients while also identifying new opportunities to effect new changes that will contribute towards better standards. Hospitals are likely to benefit from making such changes based on patient satisfaction surveys because their patients might recommend them to other people. One disadvantage of using

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The Fast Food Industry Effect on America - Research Paper Example This research paper focuses mostly on fast-food topic, that is a staple in many Americans lives today. The researcher explaines the history of development of such restaurants and states that fast-food was not always as prevalent or accessible as it is now. What began as small mom and pop kiosks has morphed into one of the largest industries in the world. The effect that fast food has had on the United States and the world in general can be summed up by Paolo Freire. Freire states that the â€Å"interests of the oppressors lie in, as asserted by de Beauvoir, â€Å"changing the consciousness of the oppressed, not the situation which oppresses them†. While fast food may or may not be considered an oppressive force, the truth remains that fast food has not quintessentially changed since its inception, but the beliefs of what fast food is has. It does not matter if an individual eats fast food every day, once a month, or never, the fast food industry has become incorporated into d aily life. By incorporating themselves into schools and near schools, these establishments have continued to contribute to obesity and changing mindsets for children and adults. Start the children young, with tasty food, and you have a loyal consumer for the remainder of their life. In conclusion, the researcher gives one direct example of how the fast food industry has changed how people feel about food, that is the movie â€Å"Super-size me†. The movie is about a man who eats at McDonalds for a month to show how bad it is for the normal consumer.

Hip Hop Genre Essay Example | Topics and Well Written Essays - 1250 words

Hip Hop Genre - Essay Example He ventured into other business sectors, primarily in the fashion and media industries and has reaped huge dividends. His efforts o take the music from the streets to the airwaves was a resounding success. His contribution is still felt to date and has caused the immense wealth being displayed by the musicians. His business investment methods have been copied by heavyweights such as Jay Z, P Diddy and 50 Cent (vh1, 2007). Unfortunately, the freedom of expression promoted by hip-hop gave way to a negative expression channel, the use and glorification of violence, sex and drugs in lyrics. The demeaning use of women as sexual objects whose aim is to get pecuniary advantage from the rappers is a main concern. Ayanna (2008) states that: "images are shown to go along with a lot of the explicit lyrics that commonly contain name calling to suggest that women are not worth anything more than money, if that. Women are described as being only good for sexual relations by rappers who describe their life as being that of a pimp." This disrespect of women has had feminists on the rampage for years. Another vice promoted is the violence culture. The prolific growth of popularity of this culture is due to the exploitative use by record labels to make more bucks from their popularity. This phenomenon occurred during the 1990's when hip-hop became a cash cow and "gangsta rap" started. Real life "beef" was used to emotionally attach the listeners to the lyrical content. This was in contrast to the original message of hip hop, to distract youth from rowdy gang like behavior. One of the most famous incidents of violent exchange was the Biggy-Tupac feud, which resulted in both their deaths.... According to the essay "Hip Hop Genre" findings, the freedom of expression promoted by hip-hop gave way to a negative expression channel, the use and glorification of violence, sex and drugs in lyrics. The demeaning use of women as sexual objects whose aim is to get pecuniary advantage from the rappers is the main concern. Ayanna (2008) states that: â€Å"†¦images are shown to go along with a lot of the explicit lyrics that commonly contain name calling to suggest that women are not worth anything more than money if that. Women are described as being only good for sexual relations by rappers who describe their life as being that of a pimp.† This disrespect of women has had feminists on the rampage for years. Another vice promoted is the violence culture. The prolific growth of popularity of this culture is due to the exploitative use by record labels to make more bucks from their popularity. This phenomenon occurred during the 1990’s when hip-hop became a cash cow and â€Å"gangsta rap† started. Real life â€Å"beef† was used to emotionally attach the listeners to the lyrical content. This was in contrast to the original message of hip hop, to distract youth from rowdy gang like behavior. One of the most famous incidents of violent exchange was the Biggy-Tupac feud, which resulted in both their deaths. This lyric sample was taken from Tupac’s song â€Å"We Hit ‘Em Up† shows the extent of the hate that characterized their relationship. In this respect, I think these two; Biggie and Tupac were the most damaging influences in hip-hop.

The Women of Full Metal Jacket Essay Example for Free

The Women of Full Metal Jacket Essay In Stanley Kubricks Full Metal Jacket, it is difficult to determine the role that women play simply because of the glaring lack of female characters. In total, only three women actually appear in the movie, and two of those are prostitutes; the third isnt revealed as a woman until the final 10 minutes of the film, and none of them are given names. In fact, until the snipers gender is revealed, women only play a role as objects for the soldiers amusement. In all interactions between the genders, it is obvious that the male soldiers always hold complete power over the women, able to bargain their services down to a paltry five dollars per soldier. For one of the prostitutes, a soldier even effectively acts as her pimp, determining whom she services and for how much. In contrast, the role of the female sniper completely flips this gendered scheme of power-relations by using an intermediary, her rifle, to gain power over the male soldiers. For these G.I.s, the idea that women dont exist on the battlefield is hammered into them from boot camp. This process starts when the drill instructor marches into the barracks and instructs his soldiers that they should give their gun a female name and sleep with it at night because it will be the only female company they will receive during their tour of duty. In this manner, the soldiers are directed to receive the same sort of pleasure from killing and battle that they would normally expect from a full relationship with a woman. On a more abstract level, giving the gun a female name also establishes a mindset that women are tools (another name the drill instructor frequently uses to describe the rifle) in order to achieve pleasure for the soldier. In the battlefield, the soldiers subscribe to this philosophy wholeheartedly; taking their gun with them everywhere while leaving their transitory relationships with behind. Similarly, the complete lack of female soldiers in the army se ts up an expectation in their minds that all soldiers are male: all soldiers uses their women to kill. The introduction of the female sniper severely breaks all of these preconceptions for the American soldiers in several ways. First, she is a complete departure from the previous female characters in the film. Rather  than being subservient to the male G.I.s she dominates them, driving them away from an otherwise abandoned city. By using a rifle, she is in fact co-opting the tools of masculine domination that the American forces have relied on. By taking a tool that the men have identified as female, she is using her own femininity against them as a way of reversing the traditional power roles that the soldiers have come to expect. Secondly, her presence and the close proximity in which she is killed provides a more human and softer face than some of the soldiers had previously experienced. Joker in particular seems horrified by the facts of war once he is able to see the female sniper up close after she has been shot down. While some of the other soldiers are in favor of letting her suffer, Joker wants to effectively euthanize her. However, even when he makes the decision to shoot her one final time he has significant difficultly coming to grips with shooting a woman. In this way, the sniper once again demonstrates the power of her gender by forcing Joker, a self-described killer, to hesitate. Thus we can see that by making the sniper a female, Kubrick effectively utilizes her gender as a method of reversing the power roles established early in the movie and continued throughout.

Types of Behaviors Essay Example for Free

Types of Behaviors Essay Description: In this assignment, you will apply the principles of classical and operant conditioning, as well as the notions derived from cognitive explanations of learning. You will write a paper on one of two types of behaviors that can be readily explained from a learning perspective. Using a Microsoft Word document, write a 500- to 750-word paper that explains the development of one of the following behaviors. (Be sure to specify the behavior you are discussing in your paper.) *Fear-driven reactions to insects *Cigarette smoking *Aggression For the chosen behavior, use the models of learning to explain how the behavior may develop and be maintained, so that it seems to occur automatically. Learning is the only perspective considered so do not attempt to use other explanations (i.e., the psychodynamic or biological approach) in your answer. When preparing your paper, consider the following questions: * How might classical conditioning principles apply to the origins of the behavior and maintenance of it? Clearly indicate what the unconditioned and conditioned stimuli are in your answer. * How might the principles of reinforcement discussed in operant conditioning apply to the behavior? Don’t forget that reinforcement can be either positive or negative in nature. * How do cognitive principles apply to the behavior? Specifically consider Albert Bandura`s ideas regarding imitational learning. Your paper should be well-written, original, free of grammar and spelling errors, and follow APA format.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Behavior can be defined as the sum total of all the actions and reactions performed by an individual in a given circumstance or situation in the environment.   Aggression is a behavior intended to cause harm or pain to others or the self.   It may be in the form a physical action or verbal.   The models of learning attempt to describe the manner in which an individual learns a particular behavior.   Some of the models of learning through which an individual develops aggressive behavior include classical conditioning, operant conditioning and social learning theory.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Classical conditioning was a model of learning defined by Pavlov following his studies on dogs.   Pavlov found that when dogs were shown food their salivation increased (Braslau-Schneck, S., 1998).   Food in this case was an unconditioned stimulus that produced an unconditioned response (salivation) (Braslau-Schneck, S., 1998).   He then repeatedly presented a stimulus to the dogs which was slowly associated with food (such as footsteps).   Slowly the dogs began to associate the footsteps (which after constant repetition became a conditioned stimulus) and began to produce a conditioned response (salivation). In this way several other emotions such as fear and aggression can be conditioned in an individual (Braslau-Schneck, S., 1998).   In the famous JB Watson’s experiment over little Albert, Watson initially presented a loud sound (unconditioned stimulus) that made the body frightened and cry (unconditioned response) due to fear.   He then presented two stimuli simultaneously, that is a rat and a loud sound.   Over a period of time the boy began to associate the rat with the loud sound.   The rat with repetition became a conditioned reflex producing a conditioned response (symptoms of fear). A good instance of this with relevance to aggression includes presentation of an artificial hand that snatches away the food whilst a hungry dog is eating.   The dog would exhibit an aggressive reflex (such as barking which is an unconditioned response) to the artificial hand (unconditioned stimulus).   The dog is then presented a high-frequency sound (audible only to dogs followed) by the appearance of the hand.   Following repetitions, the dog would bark (conditioned response) after it hears the high-frequency sound (conditioned stimulus), and would not wait until it is presented with the unconditioned stimulus.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Skinner’s operant theory, the individual when performing an action in the environment, experiences a stimulus (that encourages or discourages such behavior) which will directly affect the performance of such actions again in the environment.   It consists of a action and the results.   If positive reinforcement occurs following the action, the individual will perform the similar action again in the environment, and will also increase its frequency (Boeree, G. C., 1998).    However, if the action is followed by an aversive stimulus or negative reinforcement, there will be reduced chances of performing the same behavior in the future.   A good example of aversive stimuli is punishment, which can follow several aggressive acts.   Rigorous imprisonment can be pronounced for several criminal activities so that it can act as a negative reinforcement.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Albert Bandura discovered the ‘social learning theory of behavior’ (Isom, M. D., 1998).   He considered that aggressive behavior is usually learned through a process known as ‘behavior modeling’, which can occur in different ways (especially by observing elders perform in case of children) (Isom, M. D., 1998).   A child may become aggressive and certain reinforcements may be experienced such as financial gains, rewards, praises from parents, reduction in internal stress, etc.   Parents and family members were often considered as models by the children, and acts performed by them were likely to be imitated.   The child will only perform the action of its model if the model was successful or is rewarded.    A classical experiment to demonstrate the social learning theory is the famous Bobo doll experiments in which the children observed elders attacking a doll, and later imitated the action of the elders.   This type of observational learning was known as ‘modeling’.   Children who have a tendency to demonstrate aggressive behavior should be identified immediately in order to prevent aggressive behavior and criminal activity, later in life (Isom, M. D., 1998). Bandura’s theory was comparable to Skinner’s theory because observational learning (as the child would learn only the actions that were successful or were being rewarded) is similar to a positive reinforcement.   An individual is most likely to learn criminal behavior during the adolescent stage.   Children tend to follow the actions of the same sex parents (Bjorkqvist, K., 1997).   Studies have shown that children who tend to watch TV (especially those programs that show violence) are at a higher risk of demonstrating aggressive behavior later in life. References: Bjorkqvist, K. (1997). Learning aggression from Models: from a social Learning toward a Cognitive theory of Modeling. In Feshbach, S., Zagrodzka, J. (Ed), Aggression: Biological, Developmental, and Social Perspectives, New York: Plenum Press. http://www.vasa.abo.fi/svf/up/articles/Learning_Aggression_From_Models.PDF Boeree, G. C. (1998). Albert Bandura: Personality Theory. Retrieved December 26, 2006, From Shippensburg University Web site: http://www.ship.edu/~cgboeree/bandura.html Boeree, G. C. (1998). B. F. Skinner: Personality Theory. Retrieved December 26, 2006, From Shippensburg University Web site: http://www.ship.edu/%7Ecgboeree/skinner.html    Braslau-Schneck, S. (1998). An Animal Trainers Introduction to Operant and Classical Conditioning. Retrieved December 26, 2006, Stacys Wag and Train   Web site: http://www.wagntrain.com/OC/ Isom, M. D. (1998).   The Social Learning Theory. Retrieved December 26, 2006, FSU College of Criminology and Criminal Justice Web site: http://www.criminology.fsu.edu/crimtheory/bandura.htm

Cost Leadership Strategy Business Comparison

Cost Leadership Strategy Business Comparison Identify two very different organizations that compete on a cost leadership strategy and explain how they do this, i.e. find out what they do that enables them to keep their prices low. Introduction What is difference between manager and a leader? This is a question that asked more than one and answered in many ways. The big difference between manager and a leader is they motivate peoples who work or follow them. By the way , many peoples are act in both roles , they have the management jobs, but they realize that they can not buy heart ,especially follow them down a diffcult path, and so act as leaders too. 1.1 Manager Management which is the organization and coordination of the activities of an enterprise in accordance with certain policies and in achievement of defined objectives. A Manager is the person responsible for planning and directing the work of a group of individuals, monitoring their work, and taking corrective action when necessary. Managers have a position of authority vested in them by the company, and their subordinates work for them and largely do as they are told. As a manager, in all his work within the scope are under the management and administrative. Managers are paid to get things done, they are subordinates too, often within tight constraints of time and money. They thus naturally pass on this work focus to their subordinates. Work under the administrator is qualified for all work and maintain, without change. As a manager in the management all structures and systems are oriented. All the positions are set by the system, and work is also to go along with the system. In the management system, managers are being controlled, including time, work, and salary. In other way , the manager need to focus on bottom line and control the complete the attention of all the work off the assembly line. Leadership is just one important component of the directing function. A manager cannot just be a leader, he also needs formal authority to be effective. For any quality initiative to take hold, senior management must be involved and act as a role model. T his involvement cannot be delegated. 1.2 Leader Leadership which is academics have great difficulty in defining what a leader is, or pinpointing the reason behind an organisations success. A leader who impact the realization of a goal to achieve a group of people. A leader by its meaning is one who goes first and leads by example, so that others are motivated to follow him. This is a basic requirement. To be a leader, a person must have a deep-rooted commitment to the goal that he will strive to achieve it even if nobody follows him. As a leader, should have innovative ideas and the establishment of a management system without having to be free of innovation. And this will improve a leaders ability. When a leader of the freedom of growth and development. Leader development focuses on the development of the leader, such as the personal attributes desired in a leader, desired ways of behaving, ways of thinking or feeling. The other set of behaviors is referred to as people-oriented style, where the leader provides a more supportive role in providing a positive work environment. In a group where all the members do not allow the system to be controlled, the development of all are free. And all the members are relying on trust to maintain. Besides , as a leader need take care of his own group and motivate the group. The leaders just need to focus on the horizon members only and teach the horizon members to lead their own groups. This will lead the team with team spirit. 1.3 Manager and Leader Managers think incrementally, whilst leaders think radically. Managers do things right, while leaders do the right thing. This means that managers do things by the book and follow company policy, while leaders follow their own intuition, which may in turn be of more benefit to the company. A leader is more emotional than a manager . Men are governed by their emotions rather than their intelligence . This quotation illustrates why teams choose to follow leaders. Leaders stand out by being different. They question assumption and are suspicious of tradition. They seek out the truth and make decisions based on fact, not prejudice. They have a preference for innovation. A leader is someone who people naturally follow through their own choice, and managers must comply. A manager may only be passed to give the company time and the power of loyalty to their own position, not because of his leadership results. A leader may not have organizational skills, but his vision of the people rally behind him. 1.4 Conclusion Management and leadership are two different ways organizations. Managers use a formal, rational method, and the use of the leaders of the enthusiasm and aroused emotions. William Wallace is a good example of a wise leader, but must not be considered manager. 2.0 Introduction Operating a successful business strategy is based. But there are, of course, different types of business strategy. Among one of the business strategy is cost leadership strategy. Companies choose cost leadership strategies unique features or customer can accept the relatively standardized product. In other words, with the lowest levels of differentiation and the lowest price competitive. Companies want to be a cost leadership strategy the following must be maintained at lower costs, create value for our customers ongoing efforts to target success. 2.1 Mass Market Mass marketing is product advertising maximum exposure to consumers. This is opposite to where the idea of niche markets and sell products is to promote a specific target market. The target market is identified through research as the most likely to buy a product to consumers part of. Mass marketing also operating the business with products caters for all or public which sell considerably cheap in the perception of consumers. Take a look in a example that Ramly burger and Macdonald burger , Ramly burger is cheaper than Macdonald burger because Ramly burger just a normal tiny business and Ramly burger just only can buy in Malaysia. Macdonald more expensive because it is an international networking business and their cost is higher , some more need register trademarks and a lot of law enforcements stuffs to protect their rights. Besides , Macdonald is one of the top global brands, branding is expensive need a lot of constant advertising. In other way , how does the Ramly burger to keep their price low? By reducing cost , Ramly burger no need to actually rent a land or building to sell , just need to place at a roadside stall to sell it. The supplier also will be cheaper and this make all the cost lower already. Ramly burger dint provide a good enviroment for customers just at the roadside , so the cost will reduce too. Some more , Ramly burger no need to register trademarks and a lot of law enforcement stuffs so their cost will be lower. Besides , process for make the burger is easier and faster also , customers just need to wait about few minutes only. Ramly burger provided a good services such as faster ,cheaper and easier. 2.2 Niche Market Niche market focus on a small population, but specific and clear of all marketing segments. Niches do not exist, but create to determine the needs, desires and not being addressed or not by other companies, and develop and deliver goods or services to meet their requirements. Niche market operating with products cater for a particular segment of consumers which sell at considerably cheap but premium in the perception of consumers. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. For example , Old Town Coffee Shop and Starbucks Coffee Shop , even though Starbucks more expensive than Old Town but still have many peoples willing to pay the premium price for the Starbuckss coffee. Starbucks more famous than Old Town , can be compare with the brand. Then, Starbucks provide internet access and better enviroment compare with Old Town. Old Town cheaper than Starbucks and a lot types of drinks and foods to order too. Star bucks coffee is more expensive because the cost is higher and Starbucks there have varieties of coffee such as latte , cappuccino , espresso , blended and many more. Why peoples willing to pay premium price for the products? Now the people of this age, everyone says the standard of living, it is necessary to improve their standard of living, with a good eat well, so now the people of this age are willing to spend a lot of money in his own body, so let his comfort. Even the Starbucks productss price is higher but still have a lot peoples willing to pay the premium price for the coffees to improve their standard of living. Besides, starbucks coffee has many types of tricks such as latte, cappuccino, espresso, blended and many more, is because of this it has attracted many customers willing to pay premium price for the coffees. 2.4 Conclusion Whether expensive or cheap products, will have its own intrinsic value. Usually get a lot of people will put the lowest cost to the most appropriate price. Even then the high value products, it is still the same living standards in pursuit of will buy. Cost leadership strategy may have a low customer loyalty short comings, such as price-sensitive customers will switch a low-cost alternative product available. One as the cost leaders reputation may also lead to lower quality status, which may cause a company is difficult to rename itself or product in the future if it chooses to transfer to a different strategy.

ky history :: essays research papers

DALLAS (AP) — At an extraordinary meeting on the sex scandal that has shaken the Roman Catholic church, U.S. bishops took a step toward a zero-tolerance policy for pedophile priests after scrapping a proposal that would have kept some abusive clergy in the ministry. Bishops met in a closed-door session until late Thursday as they crafted a plan that Catholic leaders hope will end a crisis that has seen the dismissal or resignation of 250 accused priests since January. Four bishops have also stepped down. Final legislation was to be approved Friday — progress considered unprecedented for a church that often debates issues for years. AP/L.M. Otero [17K] -------------------------------------------------------------------------------- Last week's initial draft proposed that a priest who abused one minor in the past could be reassigned to a parish, though only if he underwent counseling, was examined by a review board, agreed to supervision and publicly disclosed his misconduct. Future acts of molestation would mean expulsion — an idea expected to be retained Friday. Cardinal Francis George of Chicago said the two-strikes-and-you're-out ``language is unacceptable. That sounds as if you can do it once and no one would pay attention to you.'' Archbishop Harry Flynn of St. Paul and Minneapolis, head of the drafting committee, indicated this left two options: Strict zero tolerance — ousting any priest found guilty of abuse — or a slightly less strict policy of the sort advocated by Cardinal Theodore McCarrick of Washington, D.C. McCarrick has suggested allowing some older men guilty of one past misdeed to remain technically in the priesthood but living in close confinement, kept out of parishes and barred from celebrating public Masses. Bishops open abuse conference Windows Media RealVideo Thursday's meeting came after a highly dramatic opening in which Bishop Wilton Gregory, president of the United States Conference of Bishops, bluntly acknowledged that bishops' mistakes helped cause the scandal. While Gregory has repeatedly apologized for the bishops' role in the crisis, his remarks Thursday were perhaps his most direct yet. ``We are the ones who chose not to report the criminal actions of priests to the authorities, because the law did not require this,'' he said. ``We are the ones who worried more about the possibility of scandal than in bringing about the kind of openness that helps prevent abuse.'' Bishops also heard victims tell how pain permeated their lives. Michael Bland of Chicago told of joining the priesthood but leaving after trying to persuade church leaders to take action against his molester.